![]() You can compare it with renting or buying a house. By registering your trademark, you invest in something that is yours and in something that, after a period of time, can be even more rewarding financially. That brings with it the additional benefit, of course, that investing in your brand increases its value. We already mentioned that registering your trademark gives you the benefit of ownership. ![]() We have set out all the benefits of the ® symbol for you in this article. That is interesting for those who might want to invest in your brand. ![]() The ® symbol also shows that you are in a position of monopoly. It sends out signals of professionalism and credibility to your customers. If you register your trademark, you can use the ® symbol – which stands for registered trademark. Legal matters cost time and money, of course, but with no registration there is not much you can do from a legal point of view. It means you are in a strong position from a legal point of view. Trademark registration can help prevent someone else doing business with your name or logo. You protect your company against counterfeiting. You may not be thinking about that at present, but if you receive an offer to buy your company in 8 years’ time, for instance, you’ve got it made! An extra benefit of ownership is that you can also sell that right of ownership or license it. You can sell your trademark or license it. You might have come up with it yourself or asked someone to design it for you, but you do not own it in a legal sense. What is important to know is that no trademark registration means you do not own your company name, the name of your product or your logo. So, you do not only have an exclusive right to use it you also own it. Trademark registration means that you own your trademark. Did you believe you have a monopoly on your name simply by registering your trade name in the Trade Register? Perhaps you were thinking that copyright gives you sufficient protection? It is not the case. Moreover, you can only have that exclusive right by registering your trademark. When you register the name and/or logo of your company, products or services as an official trademark, you are the only person who may use that trademark. The 7 benefits of registering your trademark: Read all about it on our page ‘ All about trademarks’. If you have, then you have a monopoly on your brand. ![]() You only actually own your name or logo if you have registered your trademark. Is trademark registration useful for your business? Would you like to have the exclusive right on your name and thereby prevent other companies from using the name of your company or your product? If so, you should register it as a trademark. Simple misunderstandings about trademark protection can cost you dear!įor instance, did you know that your trade name – the name you use for your company – only gives you protection in the region where your company is active? Is your company beginning to take off? Then it really is time to check whether you have properly protected your name or logo. The costs should not be an obstacle: you can have protection from € 244 for 10 years. In short, by registering your trademark you gain the monopoly on the name or the logo of your company and the products or services you provide. Registering your trademark has many benefits.
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